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Investing in Malawi One Community, One Dream at a Time
At NICO Group, sponsorship is more than a financial contribution. It is a commitment to building a stronger, healthier, more prosperous Malawi. Through strategic partnerships across sport, culture, health, and business, we invest in the people, traditions, and institutions that define our nation guided by the One NICO vision of leaving no one behind.
What We Sponsor
NICO Group's sponsorship philosophy is rooted in sustainable and impactful giving ensuring that every partnership creates lasting benefits for communities and individuals. We focus on four key pillars:
PillarFocus Areas
Sport & Youth DevelopmentNetball, football, and talent pathways for young Malawians
Culture & HeritageCultural festivals and community events that preserve national identity
Health & Community WelfareHealthcare access, disaster relief, and emergency support
Business & Professional DevelopmentLeadership, governance, and industry conferences
Sponsorship Highlights
Netball: Rebuilding a National Legacy
NICO Group has committed a K1 billion, three-year sponsorship package to the Netball Association of Malawi (NAM), designed to revitalise the sport and restore the Malawi Queens to international prominence. The sponsorship is structured as follows:
YearInvestment
Year 1K320 million
Year 2K330 million
Year 3K350 million
What It Supports:
Malawi Queens International Engagements:
Training, allowances, and preparation for international competitions including the Commonwealth Games
One NICO Top 12 Netball Cup:
A national club tournament that promotes local games and continuous player participation
Talent Scouting:
Nationwide identification of untapped talent from communities across Malawi, turning dreams into reality for young girls who had never had a chance to compete at any level
Football: Grassroots to Global
NICO Group has invested K900 million over three years in Ascent Soccer Academy, creating a clear pathway from grassroots football to professional careers for talented boys and girls.
ElementDetails
InvestmentK300 million annually for three years
FocusQuality coaching, international exposure, and structured development
Beyond FootballInvestment in education ensuring young people build careers beyond the game
The sponsorship allowed One NICO-backed Ascent Soccer Academy teams to make a historic debut at the Gothia Cup in Sweden and the Rey Cup in Iceland, giving young Malawians international exposure.
“Malawi has no shortage of talent, but what is missing is resources to be put behind that talent, and the opportunity and exposure for those young people to turn their natural gifts into professional opportunities.”
Culture & Heritage: Preserving National Identity
NICO Group serves as Platinum Anchor Sponsor of the M'Mbelwa Golf Tournament, which raises funds for the Umthetho Cultural Festival: one of Malawi's most significant cultural events celebrating the traditions, values and identity of the Ngoni people.
“We recognise that strong communities are built on shared values, heritage and meaningful partnerships. Preserving our heritage today helps build stronger and more connected communities tomorrow.”
This sponsorship aligns with the One NICO Pa Ground initiative, encouraging employees to actively participate in community-driven projects that create positive and lasting impact.
Health & Community Welfare
Emergency Food Relief: Machinga District
NICO Group partnered with World Vision Malawi to deliver emergency food assistance to 6,500 households (22,000 people) in Machinga District. This formed part of a MK400 million pledge to complement Government of Malawi relief efforts, with each beneficiary household receiving a 50kg bag of maize.
“Business success should be measured not only by financial performance but also by the stability and wellbeing of the communities we serve. When families are under pressure, the most responsible response is to step forward quickly, practically and with empathy.”
SKC Foundation Charity Golf Tournament
NICO Group contributed K25 million to the Saulos Klaus Chilima Foundation's Charity Fundraising Golf Tournament, supporting the procurement of dialysis and monitoring machines for strategic public hospitals in Malawi.
“Health is one of our key areas of support, and fundraising for dialysis and monitoring machines for public hospitals is an honourable thing to do.”
Business & Professional Development
MCCCI Business Leadership Summit
NICO Group reaffirmed its commitment to advancing Malawi's private sector development with a K200 million sponsorship of the Malawi Confederation of Chambers of Commerce and Industry (MCCCI) Business Leadership Summit: a longstanding partnership anchored in shared values and a common vision of strengthening Malawi's economic future.
“This sponsorship is a demonstration of our belief in platforms that stimulate meaningful dialogue, inspire innovation, and build leadership capacity within Malawi's business community.”
Institute of Internal Auditors Conference
NICO Group pledged K7.5 million sponsorship for the 2025 Institute of Internal Auditors Annual Conference and Governance Forum, promoting accountability and sustainable organisational growth.
Lilongwe Motor Show
NICO General and NICO Life formalised a partnership with the Lilongwe Motor Show, using the platform to engage with diverse audiences and showcase innovative solutions like the Mzati Funeral Cover linked to motor insurance.
How to Partner With Us
NICO Group welcomes partnership opportunities that align with our values and our commitment to sustainable, impactful giving. We are particularly interested in initiatives that:
Support youth development and talent pathways
Preserve cultural heritage and promote national unity
Improve health outcomes and community welfare
Strengthen business leadership and professional development
Download the sponsorship framework and application documents, then share your completed request with our team.
Sponsorship Framework
Read the NICO Group sponsorship framework outlining priorities, eligibility, and partnership guidelines.
NICO CRS Framework
Our Sponsorship Promise
At NICO Group, we believe that true success is measured not only by financial performance but by the stability, wellbeing and prosperity of the communities we serve. Through strategic sponsorships, we are building a legacy of:
Opportunity for young Malawians to turn dreams into reality
Pride in our cultural heritage and national identity
Resilience for communities facing hardship
Growth for Malawi's business and professional sectors
NICO Group: investing in Malawi's future, one partnership at a time.
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